The big announcement this past week that Yahoo!, the net's oldest, largest portal/search company was launching a personal finance section was met with a long round of yawns from the visiting public.
The space offers little that couldn't be found elsewhere on the web, even elsewhere on Yahoo itself. Offering "how to" guides on such mundane topics as choosing the right college IRA, how tax changes will effect your return and mortgage basics, aren't anything new.
The landing page offers those, plus articles from the likes of Suze Orman, Robert Kiyosaki and Laura Rowley, things to do (forget resolutions), word of the day, and a roll of current articles shows that Yahoo! is still missing the ingredient that makes for truly great companies: innovation.
I found Yahoo! Personal Finance to be more of the same and barely worth a return trip.