Thursday, February 22, 2007

Coke & Pepsi To Disclose Caffeine Content

Coca-Cola and PepsiCo will soon reveal the exact amount of caffeine per serving right on their labels. Everyone knows that the two popular beverages pack a punch, but until now, nobody knew whether it was a right hook or just a jab.

Since 2003, the nonprofit Caffeine Awareness Alliance (CAA) and the American Medical Association have been asking the Food and Drug Administration for caffeine content disclosure on food labels. CAA praised both Coca-Cola and PepsiCo's new labeling and called on Starbucks and others to follow suit.

"The right for consumers to make informed decisions is vital to the health of this nation," said CAA founder Marina Kushner.

Kushner strives to educate through her book, "The Truth About Caffeine -- How Companies That Promote It Deceive Us and What We Can Do About It."

To learn more about Kushner's book, or National Caffeine Awareness Month, you can visit caffeineawareness.org/.

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